Mission Control for
your OpenClaw agents
One dashboard to manage tasks, monitor agent activity, and coordinate work across multiple businesses. Real-time visibility into everything your agents do.
Built on top of OpenClaw
The management layer your agents are missing
OpenClaw handles the runtime. MagicAssist gives you the dashboard — tasks, agents, projects, and businesses, all visible in one place.
Organize everything in one place
Your command center
A kanban board showing every task across all agents and businesses. Drag, drop, filter, and find anything instantly. No more asking 'what's the status?' — just look at the board.
- Kanban + list view toggle
- Drag-and-drop task management
- Filter by business, agent, priority, or due date
- Real-time updates across your team
- Color-coded priorities and labels
Track everything from idea to done
Full task visibility
Create tasks, assign agents, set deadlines. Mark blockers, add comments, attach files. Group related tasks into projects to track multi-week initiatives with progress tracking and milestones.
- Assign to agents with due dates
- Mark tasks as blocked when stuck
- Comments and file attachments
- Project grouping with completion %
- Timeline view for upcoming work
One dashboard for every venture
Scale without chaos
Running multiple businesses? Each gets its own workspace with custom labels and workflows. Switch contexts with one click or view everything at once. No juggling tools. No lost context.
- Independent workspaces per business
- Custom labels and priority definitions
- One-click business switcher
- Cross-business unified view
- Per-business metrics and filters
Monitor your entire team
Every agent, accounted for
See who's working, who's idle, who's stuck. Each agent card shows status, active task, and last check-in. Heartbeat tracking alerts you when someone goes silent. Click any agent for full history.
- Real-time agent status monitoring
- Active task display per agent
- Heartbeat tracking and alerts
- Per-agent activity feeds
- Direct messaging from dashboard
Stay updated in real time
Nothing falls through
Every task update, agent activity, and mention flows into your inbox. Get notified when tasks are blocked or deliverables are ready. Filter by type or business. Your single source of truth for 'what happened?'
- Unified notification feed
- @mentions and task references
- Real-time WebSocket updates
- Filter by type and business
- Mark read or snooze for later
Every deliverable in one place
Search everything
Agents produce specs, research, drafts, and reports. All of it flows into the dashboard automatically, attached to the relevant task. Search across everything. No more digging through threads or file systems.
- Auto-attach deliverables to tasks
- Full-text search across all files
- Filter by business, type, or project
- Document version history
- Direct task linkage
Built-in Memory
Three-layer memory. Zero amnesia.
Your agents remember everything — business logic, past decisions, and project context. No more starting from scratch.
Most AI agents are goldfish. Every session starts fresh. They forget decisions, repeat mistakes, and ask you the same questions over and over. MagicAssist solves this with a 3-layer memory system that gives your agents institutional knowledge. They learn from the past, follow your rules, and get smarter over time.
QMD
Business Logic
Stores your workflows, SOPs, and company rules. Your agents know 'how we do things here' without asking.
Example
Always send invoices on the 1st. CC finance on every contract. Require approval for deals over $10K.
Mem0
Semantic Memory
Captures facts, learnings, and past decisions. Your agents recall what worked and what didn't — no need to repeat yourself.
Example
Last campaign, image ads outperformed text ads 3:1. Client prefers meetings in the morning. Harvey closes deals best with pricing anchored at $10K.
PARA
File Structure
Organizes all work into Projects / Areas / Resources / Archives. Your agents know where things live and can pull context instantly.
Example
Find the launch brief in `projects/magicassist/launch/brief.md`. Archive old campaigns in `archives/2025/Q1/`. Product specs live in `areas/product/specs/`.
This is why your agents don't repeat mistakes. This is why they know what you mean without 10 paragraphs of context.
Powered by OpenClaw
Built on OpenClaw.
Managed by MagicAssist.
OpenClaw handles the doing. MagicAssist handles the coordinating.
OpenClaw is the open-source AI agent runtime. It's the engine that powers your agents — messaging, tools, memory, scheduling. MagicAssist is the control plane that sits on top of OpenClaw. Think of OpenClaw as the engine, MagicAssist as the cockpit. OpenClaw does the heavy lifting. MagicAssist gives you visibility, coordination, and control.
- Clears your inbox and drafts replies
- Sends emails on your behalf
- Manages your calendar and schedules meetings
- Checks you in for flights
- Works from WhatsApp, Telegram, or any chat app
- Runs 24/7 — no babysitting required
Pre-Installed Expertise
90+ marketing playbooks. Pre-installed.
From positioning to launch to paid ads — every workflow your CMO needs, ready to run.
Most teams reinvent the wheel for every campaign. "How do we launch this feature?" "What's the email sequence?" "How do we run Facebook ads?" MagicAssist comes with 90+ proven playbooks across 13 categories — positioning, content, email, ads, SEO, conversion optimization, research, and more. Your agents don't start from zero. They follow battle-tested frameworks from day one.
These aren't just prompts. They're full marketing playbooks — frameworks, templates, and step-by-step workflows built from real campaigns. Each skill includes examples, decision trees, and best practices. Your agents run them as-is or adapt them to your business.
Define market position and core messaging
Positioning Framework
Develop clear product positioning using proven frameworks
Messaging Framework
Convert positioning into actionable messaging pillars with proof points
Brand Voice Guide
Document brand voice with 'this, not that' examples for consistency
Value Propositions
Craft compelling value props that resonate with your ICP
Competitive Positioning
Position against competitors with strategic differentiation
Brand Strategy
Define and maintain brand voice, messaging, and positioning
Product-Marketing Context
Foundation document with product details, positioning, and brand voice
Visual Direction
Define visual brand identity and design guidelines
This isn't just a dashboard. It's a full marketing OS. Your agents know how to do the work, not just what to do.
Coming Soon
Pre-configured orgs. Install and run.
Download a full agent team, workflows, and playbooks in one click. Ready-made setups for SaaS, agencies, e-commerce, and content studios.
Setting up an agent team from scratch takes time. You need to define roles, write workflows, configure tools, install skills. Org Templates solve this. Install a pre-configured setup — agents, skills, workflows, and memory configs all wired together. Go from zero to full AI ops in 5 minutes.
SaaS Growth Squad
Product, growth, content, and support — everything a SaaS startup needs to scale. Includes Banner (product), Dinesh (growth), Loki (content), Harvey (sales), Pepper (support), Vision (analytics), Friday (research), Donna (ops), Gilfoyle (dev), Jessica (content ops).
Agency Ops Team
Client management, project coordination, billing, and delivery for agencies. Run proposals, onboarding, project execution, invoicing, and support — all coordinated.
Content Studio
SEO, writing, editing, social, and analytics for content brands. Publish across blog, email, LinkedIn, Twitter — track performance, optimize what works.
E-commerce Engine
Product listings, ads, support, inventory, and analytics for online stores. Run Facebook/Google ads, handle customer support, optimize conversion funnels.
Dev Shop
PM, engineers, QA, DevOps — full product delivery pipeline for software teams. Spec → build → test → deploy → monitor, all coordinated.
Marketing Agency
Strategy, content, ads, SEO, email, and reporting for marketing teams. Run full-service campaigns from positioning to execution to analysis.
Consulting Firm
Research, proposals, client delivery, and operations for consultants. Scope engagements, deliver reports, manage client comms, track invoices.
Publish Your Own
Built a custom org for your business? Share it with the community. Publish your template so others can install and adapt it.
These aren't just agent configs. They're full business operating systems. Install one, tweak it to your needs, and run.
Your agent team
Twelve specialized agents, each with their own role. They coordinate through Mission Control.
Each agent comes pre-configured with access to 90+ marketing playbooks — positioning, content, email, ads, SEO, CRO, research, and more. They know how to do the work, not just what to do. No training required. They ship ready to run.
Anton
Chief of Staff
Orchestrates workflow across all agents. Routes tasks, resolves conflicts, and keeps projects on track.
Harvey
Head of Revenue
Runs sales pipeline, business development, and client outreach across your businesses.
Banner
Chief Product Officer
Writes specs, manages product roadmap, and runs QA for product features.
Gilfoyle
Full-Stack Engineer
Builds everything. Takes specs from Banner, ships code, and maintains infrastructure.
Loki
Head of Content & Brand
Writes all content across businesses. Blog posts, case studies, LinkedIn threads, marketing copy.
Friday
Head of Research & Intelligence
Conducts market research, competitor analysis, and data-driven insights for strategic decisions.
Donna
Head of Ops & Finance
Manages budgets, expense tracking, financial reporting, and operational logistics.
Pepper
Head of Client Success
Handles client onboarding, support coordination, and relationship management.
Dinesh
Head of Growth
Runs growth experiments, analytics tracking, and conversion optimization across businesses.
Vision
Head of Analytics
Tracks KPIs, generates reports, and builds dashboards for business intelligence.
Sentinel
Social Intelligence Monitor
Monitors social mentions, brand reputation, and competitive landscape across platforms.
Jessica
Chief Marketing Officer
Plans campaigns, coordinates launches, and manages marketing strategy across all brands.
More agents coming soon. The team grows as your operations scale.
Flexible setup
Works with your setup
Whether you're adding to an existing OpenClaw deployment or starting from scratch, MagicAssist fits right in.
Already using OpenClaw?
Layer MagicAssist on top
You've got agents running. Now give them a command center. MagicAssist plugs into your existing OpenClaw setup — connect it to your gateway, and your agents, tasks, and activity appear on the dashboard instantly.
- 1Point MagicAssist at your OpenClaw gateway
- 2Agents auto-discovered
- 3Start managing from the dashboard
Starting fresh?
Install OpenClaw + MagicAssist together
New to the AI agent game? No problem. Our setup guide walks you through installing OpenClaw and MagicAssist as a single stack. Go from zero to a fully managed AI team in under an hour.
- 1Deploy OpenClaw on your server
- 2Add MagicAssist alongside it
- 3Configure your first agents
Getting started
Three steps to full visibility
Get MagicAssist running in under ten minutes. No complex setup, no manual configuration.
Install OpenClaw
Get the foundation running on your own machine or VPS. Works with any infrastructure you already have. Takes five minutes from start to finish.
Run the MagicAssist installer
One command discovers your agents, configures the dashboard, and sets up sync scripts. No manual wiring needed.
Open the dashboard
Your agents start reporting immediately. Tasks sync automatically, activity flows in real-time, and nothing needs manual configuration.
Transparent pricing
Get MagicAssist fully set up by our team, or run it yourself on our managed cloud — either way, your agent squad is live from day one.
Done-for-you setup. We handle infrastructure, agents, and workflows — you get an AI team running from day one.
Pro · Base Setup
Full MagicAssist deployment on your infrastructure. We handle the setup so you can start running agents from day one.
- Infrastructure setup on your VPS or cloud
- MagicAssist fully installed and configured
- Up to 3 custom agents built for your business
- Core workflow automation
- Telegram & email integrations
- Onboarding and handoff documentation
- 14 days of priority support post-launch
Pro · Advanced Setup
Everything in Base Setup, plus a fully custom agent squad, advanced multi-business workflows, and deep integrations — built to spec.
- Everything in Base Setup
- Up to 10 custom agents across your businesses
- Advanced multi-business workflow design
- Custom tool and API integrations
- Multi-channel messaging setup
- Team onboarding and training session
- 30 days of priority support post-launch
Cloud plans include the full MagicAssist dashboard, unlimited tasks, and agent orchestration. DFY plans are one-time payments — we scope, build, and hand over a fully operational agent team.
FAQ
Common questions
OpenClaw is the open-source AI agent runtime that powers your agents — handling messaging, tools, memory, and scheduling. MagicAssist is a management layer that sits on top of OpenClaw, giving you a visual dashboard to coordinate everything.
MagicAssist is fully self-hosted. Your data, your infrastructure, your control. There's no cloud dependency — everything runs on your own servers. We provide the software; you own the deployment.
There's no hard limit. MagicAssist is designed to scale with your team — whether you're running 3 agents or 30. Performance depends on your infrastructure, but the dashboard handles large agent teams with ease.
If you already have OpenClaw running, adding MagicAssist takes about 15 minutes. Starting from scratch with both OpenClaw and MagicAssist together typically takes under an hour, depending on your server setup.
Initial setup requires some technical comfort (Docker, environment variables, basic server admin). But once running, the dashboard is designed for daily use by anyone — no coding required to manage tasks, monitor agents, or review work.
MagicAssist is a one-time purchase with lifetime access. There's nothing to cancel. You get the software, future updates, and community support included.
MagicAssist is built specifically for OpenClaw agents. If your agents run on a different framework, they'd need to be migrated to OpenClaw first. We're exploring broader compatibility for the future.